To some, snowboarding is not just a hobby, but a lifestyle. Pledge Snowboards is a conceptual company designed by both myself and Jen. The company is just as dedicated to the mountains as their customers, and it produces ethical quality made boards from locally sourced materials. The idea behind the brand is the mantra "Live by the mountain, die by the mountain." It is the pledge that the company is built around. No colour, just high contrast throughout the identity as a literal translation the company is built on a black and white idea, no room for speculation. The slab serif, all capital font is used to further convey the importance of the statement.