The 24 hrs newspaper holds a contest and send a reader on vacation. The contestant wins by reading the free paper everyday for a week and picking up the clues present daily. The contest is to increase readability from young business women who are not the core reader's. Due to the target market's interests, the design of the contest to introduce Chile as a sophisticated and elegant place with a focus on their vineyards. The design was limited, as the media was newsprint. The shapes and pattern used are inspired by traditional pottery, the use of flat images made it easier for printing, and the use of purples are for elegance, the blue and orange are from the 24 hrs identity.