Identity

Little Tree Agency Inc

Little Tree is in the contract furniture industry working closely with clients to create functional and inviting spaces. Project House was contacted by the owner to create a brand that was in line with the company’s values with a nod to the west coast where the company was started.

I designed a minimalistic logo and brand identity to keep the design unified and simple. The logo uses a bold silhouette to communicate the functional aesthetic of the brand, while lending itself to the outdoor lifestyle of Vancouver and the target audience of Little Tree. I have also designed the illustrations for holiday cards for the brand.