Little Tree is in the contract furniture industry working closely with clients to create functional and inviting spaces. Project House was contacted by the owner to create a brand that was in line with the company’s values with a nod to the west coast where the company was started.
I designed a minimalistic logo and brand identity to keep the design unified and simple. The logo uses a bold silhouette to communicate the functional aesthetic of the brand, while lending itself to the outdoor lifestyle of Vancouver and the target audience of Little Tree. I have also designed the illustrations for holiday cards for the brand.