Pooch n Perks is a food truck company created by two Calgary entrepreneurs catering to both dogs and their humans. The branding for the food truck needed to be eye-catching and bold.
The best approach to get the attention of potential customers was to design a typographic logo from a bold font weight. The sans serif font was modern and rounded to create a feeling of a fresh and friendly identity that matched the company’s vision. A warm dark grey with accents of a electric blue was designed to add contrast and interest.
To learn more about these food truck pioneers check out what they’re up to on Facebook!