TuGo specialises in providing travel insurance for travelling Canadians and visitors to Canada. I reported to the Creative Director and collaborated with the internal marketing team to deliver enticing visuals consistent with TuGo’s branding. Examples of designs we created include digital marketing campaigns targeting specific demographics for our insurance packages.

TuGo’s most extensive campaign enhanced awareness of a new product to mitigate a pain point for travellers —­­ delayed flights. I produced a landing page with an interactive map for insurance broker locations to support this successful launch.

TuGo recently went through a major update and redesign of their products. This was a massive undertaking for the creative team due to the large number of materials requiring an update. I helped develop design templates incorporating the new text styles and graphics to allow for these materials to be updated more efficiently. As part of the update, we also made our policies digital-friendly by adding clickable links throughout the new .pdf documents.